• Advertiser: Crescina (anti-hair loss preparation)
• Issues: Search engines do not allow this item to be advertised, search engine
visibility only through CPC, low brand awareness
• Targeted social media sites: Hair loss related sites in Naver communities,
blogs, and Daum Café
• Procedure time: Three months
• Improvement
- Before: Exposure only through sponsored links
- After SMO: Product-related contents are exposed through various blogs,
cafés, knowledge search, image search, Web search sites, etc. Further,
the brand is exposed in all types of searches
* Before: Under search engine regulations, the brand name of this type of
product cannot be used as a search keyword. Consequently, brand awareness
was extremely low. =>After SMO: Increasing brand/product awareness due to wide exposure
throughout blogs, cafés, knowledge search sites, and other social media.
• Product testimonials and positive articles related to the products have dramatically enhanced the brand awareness and actual sales