No. of monthly visitors for portal blog/mini Homepage
In Korea, one-third of the Internet population uses blogs. Although blogs gained popularity only recently, more than 10 million users frequently access blogs. One of the prominent advantages of blogging is one-to-one communication. The networking and people search functions make blogging an innovative marketing method. An increasing number of companies in Korea have just begun to efficiently utilize blogs to build customer relationships. Unlike corporate Web sites, companies present information about their brands, products, and services to users through informal channels such as blogs
Knowledge Marketing
No. of yearly visitors for Knowledge Search Marketing
Knowledge search (such as Yahoo Answers) is highly popular in Korea. According to a survey covering 2,000 people above the age of 10, 97.2% have used knowledge search. Approximately 80% agreed with the fact that knowledge search was very helpful in their daily lives (lifestyles). Significantly, 67.1% of the users who access Naver, the #1 search portal in Korea, said that they visited Naver only just because of the knowledge search feature. Not only experts but also general users create a lot of new knowledge information based on their experience. Such new knowledge is quickly shared and spread among other users.