- Search Engine Trends and the Environment in Korea
- Naver, Daum, and Yahoo! Korea are the top three Korean search engines. They dominate the market with nearly 90% of the market share. Empas, Nate, and Paran constitute the rest. All these Korean search engines are portals that not only provide search services but also various types of contents, including mail, blogs, news, images, cafés, streaming services, etc.
After Google entered Korea, domestic search engines began to improve their search quality.