- Comparison to Foreign Search Engines
- Google, Yahoo!, and MSN are the all-time top three search engines in the global search market. However, in Korea, native search portals such as Naver and Daum hold more than 80% of the market share. Google is slowly expanding; nevertheless, Google and Yahoo! are far behind Naver and Daum.
All major Korean search engines, such as Naver, Daum, Yahoo! Korea, Empas, and Nate, have adopted a search interface similar to the universal search-type interface (called “integrated search” in Korea). Search results are not only mixed with CPC (sponsored search) and Web/site search but also with “social search”-type results such as blog search, communities (cafés), videos, images, news, books, encyclopedias, and knowledge (answers) search.
Since Korean users prefer to use portal internet services merely to search, Korean search engines tend to add new services. The reason that Google has initially struggled to gain popularity in Korea is that it has focused only on search. However, it is obvious that Google’s market share in Korea is gradually but surely increasing.
[Inflow % of Domestic VS Foreign Search Engine]
- Domestic Search Engine Reach Rate
- Foreign Search Engine Reach Rate
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our services, please contact
us at
+tel. 82)2-744-0541
+Fax. 82)2-744-0601
+e_mail. oso@oso.co.kr
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