- KAD ?
- KKAD stands for Korea Keyword Advertising. This form of advertising is well known as PPC (Pay Per Click) or CPC (Cost Per Click). This paid, sponsored advertising exposes text-type links to advertisers’ Web sites at the top of SERPs on Korean search engines. The most popular keyword advertising program in Korea is Overture (Yahoo! search marketing), followed by Google Adwords.
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- The Current Keyword Advertising Environment in Korea
- From 2000 to 2006, the market size of the keyword advertising industry has rapidly developed with a high average annual growth rate of 36.6%. This market will continue to grow rapidly with an expected annual growth rate of 38.3% till 2010.
The online advertising industry is expected to expand from 11.5% of the entire advertising industry in 2006 to 15.6% in 2007 and 35.9% in 2010.
The market size of the online advertising industry is estimated to be 3.2 trillion won (4 billion dollars) in 2010, and search ads will account for 2.3 trillion won (72%).
Why Keyword Advertising in Korea ?
- ▪ More than 71% of the total population frequently uses the Internet
- ▪ 87.6% use the Internet for information acquisition
- ▪ An average user spends $540 on Internet shopping
- ▪ Keyword advertising is the most common type of search advertising in Korea
- ▪ 39% of the users find new Web sites through search engines
- ▪ The top seven search portals account for more than 95% of all search traffic
- Targeted Ads
- Keyword ads are targeted ads. Potential customers conduct searches with search terms related to their desired products, services, or research themes. Displaying your ad on pages with these particular search terms is an extremely precise method of targeting customers. Increasing search engine visibility through the targeted keyword ads can improve your entire online marketing campaign in Korea.
- High ROI
- In Korea, SEM can be as effective as your entire local sales team. Potential Korean customers are actively searching for companies with profiles similar to yours through the Internet. If your company is listed at the top of major Korean search engines, you have a competitive edge. The relative low cost and high CTR (Click Through Rate) will provide your company with a good ROI.