OSO’s Keyword Advertising Service
- Competitive keyword selection:
General/detailed/brand keywords and targeted keywords
- - High CTR based on competitive keywords
- - Higher ROI through ad enhancement management
- Title/description (ad copywriting):
Practical and attractive ad copy for more clicks
- Budget control:
Efficient keyword control within client’s daily/weekly/monthly budget to achieve optimum efficiency
- Competitor analysis
- Ad enhancement management
- Monitoring/reporting
OSO’s Keyword Advertising Result
- • Advertiser:KTO
- • Target site:KTO OnlineDutyFreeShop
(http://www.dutyfreekorea.co.kr)
- • Objective:
To increase Web site traffic
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- • Promotion procedure:
+ Keyword selection: Over 100 keywords based on duty free shops,
duty free goods, geographic and brand-related search terms
- • Seasonal CPC and CPM control
+ Budget control: Controlling ad exposure time/season to achieve
the maximized campaign result within the advertiser’s budget
- • Promotion result:
- - The number of daily visitors has increased from 19/day to 1762/day.
- - 81% of the total visitors were acquired through the keyword advertising campaign