- * Keyword Advertising Procedure
- - Create an account
- - Select keywords
- - Create ads (group) with proper ad copy
- - Purchase or bid for targeted keywords
- - Manage ads (group)
The Korean keyword advertising system is formed by CPC and CPM.
- What is CPC (Cost-Per-Click) ?
- CPC (also known as PPC(Pay-Per Click)) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on ad to visit the advertiser’s website.
Two Major CPC Ad. Networks in Korea
- Overture (Yahoo! Search Marketing)
- The biggest CPC ad network in Korea. One time submission will expose your ad on multiple search portals including Naver, Yahoo Korea, Paran, Nate, MSN, Hanafos etc.
- Google Network
- lt is the world’s biggest CPC model, which is called Adwords. The ads are displayed on Google Korea.