Case Study
Korea Tourism Organization
- Client :
- Korea Tourism Organization
- Target Site :
- Duty Free Korea (http://www.dutyfreekorea.co.kr)
- - Purpose of Promotion :
- To maximize incoming of new visitors and promote brand recognition through the local search engine promotion.
- - Strategy of Promotion :
- + The operation of Strategic Keywords : Categorize lists to operate promotion effectively and increase impression of "Duty Free Korea" by various keywords.
- + The efficient change of Ad Text : Select the most efficient Ad Text with a change by periods and season and maximize advertising impact.
- + The change of Seasonal promotion : Increase the number of visitors in demand and ROI with seasonal proper mix of CPC and CPM.
- + Satisfy customer needs : Operate a targeted aggressive marketing after getting referer URL graph by a visitors traffic analysis and a visitors' pattern of action.
- + Efficient Budget Control : Get the new visitors and brand recognition engancement with a concentrated budget input by time / season period as well as an advertising effect to a sale.
- - Result of Promotion :
- + Due to continued boosts in sales since Sep.2006, the promotion keeps by season period steadily.
- + The average # of visitors per day has been increase to 1743 from 19 before joining promotion.
- + Had great influence because over 81% of total visitors came through promotion.
For more information about
our services, please contact
us at
+tel. 82)2-744-0541
+Fax. 82)2-744-0601
+e_mail. oso@oso.co.kr
our services, please contact
us at
+tel. 82)2-744-0541
+Fax. 82)2-744-0601
+e_mail. oso@oso.co.kr
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